Nimbus Communications today announces the launch of Showtime – its Home Video entertainment Business. The venture will entail rental and sale of Home Entertainment content in formats like DVDs, VCDs, Game CDs and other allied products. Showtime stores are currently operational in Bandra, Lokhandwala, Malad & Chembur. In addition, there are 8 distribution centres across Mumbai to ensure prompt delivery anywhere in the city.
Showtime combines all the features of a global standard video entertainment service. It promises a unique in-store experience through its high quality ambience & highly trained personnel who have the specialised ability to make customised recommendations to their customers.
It is supported by an ever growing representation of titles (it currently has access to over 16,000 )across all genres. The other first-of-its-kind feature is that a customer of Showtime can order a movie through a channel of his/her choice – phone-ins, walk into a store, through the internet, sms & even through the delivery boy who fulfils the order at the doorstep.
The service delivers anywhere in the city at the time range preferred by the customer. Also, it is the only service in India that combines rental & sale of DVD’s, VCD’s & other allied products, all delivered promptly at home. To top it, all these features come at a competitive pricing package to the consumer, who does not have to pay any registration fee or deposit to avail of the service.
Commenting on the launch, Sanjay Sharma, COO, Showtime, said, “The home entertainment business is set to grow exponentially. With Showtime we aim at a more organised approach to the Home Entertainment business in India. We are confident that with the emergence of organized retail, such as ours, this space will witness significant changes in customer habits as also much higher levels of customer delight. Better quality viewing, prompt delivery, competitive pricing, a wider array of products and superior service standards will all comprise the critical success factors of the business”.
Showtime has succeeded in obtaining rental licenses from major distributors and plans to create a foothold over 120 cities in its next stage of expansion.